Fewer scents, made better

Our story

Fewer scents, made better

3ONE is a Pakistani fragrance house built on one idea: three eau de parfums, each blended in small batches to last from morning to a late dinner.

Who we are

Three friends. One name.

3ONE started the way good things usually do: three friends, one long conversation and a shared frustration. Good fragrance in Pakistan was either imported and overpriced, or cheap and gone within the hour. We believed there was room for something better — made here, made properly, and priced so you can wear it every day.

The name says who we are. Three people, one vision — and a simple rule that nothing carries the 3ONE name unless all three of us would put our own name to it.

— The founders of 3ONE

3
1
3
50 ml

The journey

From a conversation to a collection

  1. The idea

    Three friends agree on one thing: Pakistan deserves fragrance made with care and priced with honesty.

  2. The work

    Round after round of sampling, wearing and starting again, until only three blends were good enough. Then the bottle, the box and the name.

  3. Now

    The first collection

    Shafaq, Raunaq and Kaif — three eau de parfums in 50 ml bottles, delivered across Pakistan.

  4. Soon

    Beyond fragrance

    Caps, watches and clothing, made with the same care. One name across everything you wear.

What we stand for

Life in balance

The line on every 3ONE box — and the standard we hold ourselves to.

Our own compositions

Every scent is blended for 3ONE. No clones, no copies of another house.

Made to last

Eau de parfum strength, blended in small batches and rested before bottling.

Honest prices

Quality you can wear every day, without the import mark-up.

Care after checkout

Cash on delivery, Free delivery across Pakistan and 7-day returns on unopened bottles.

The first collection

Three scents to begin

One for the evening, one for the day, one for the moments in between.

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Sale

3ONE Shafaq — Eau de Parfum 50ml

Fragrance
Rs.1,699.00Rs.2,150.00
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Sale

3ONE Ronaq — Eau de Parfum 50ml

Fragrance
Rs.1,599.00Rs.2,000.00
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Sale

3ONE Kaif — Eau de Parfum 50ml

Fragrance
Rs.1,699.00Rs.2,150.00

What's next

Beyond fragrance

Perfume is where 3ONE begins, not where it ends. Next, the same care goes into the things you wear every day.

  • Coming soon

    Caps

    Clean, considered caps with the 3ONE mark — made to be worn, not just shown.

  • Coming soon

    Watches

    Understated watches in the same spirit as our bottles: simple, balanced, lasting.

  • Coming soon

    Clothing

    Everyday essentials, cut well and made to become favourites.

Join the house below to hear first when each one arrives.

Join the house

Early access to new compositions, and nothing else.